Sometimes, it’s a challenge to find out who to target beyond your major customer segments. You can use referral incentives to get the ball rolling. Then, give these loyal customers extra business cards to pass along to friends and family. Keep track of which clients repeatedly send referrals your way. Although you can’t control word-of-mouth marketing, you can increase its effectiveness. People who are impressed with your business are the perfect ambassadors to give out cards. If you plan to ramp up your marketing efforts, check out these smart places to leave business cards. Hand out cards far and wide to attract people who might not find you through other channels. While you don’t want to be careless about where to put business cards, don’t forget they’re meant to reach a broad audience. Adding more value to the design increases brand recognition and helps you stand out from competitors.
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